Customer Relationship Management (CRM) Module Description

Tracking your customers is essential to your success. CRM allows you to input data so that you can build a strong customer relationship and create customers for life.

Question	Business Benefit
What percentage of stores visitors am I converting from browsers into buyers?	Allows you to compare to industry average and adopt new measures accordingly.
How long, on average, does my sales representative spend with each visitor? Does it vary by sales person?	Helps you find the ideal length of interaction; also assists with staffing.
Which sales representative leads my team?	Affords you the opportunity to reward strong performers, share secrets for selling success, create hiring benchmarks.
What percentage of visitors require an additional piece of follow up?	A high percentage means a solid “ticker” follow up system is necessary for sales success; can create standard follow up communication.
Which sales representative leads the team in selling fabric or case goods warranties?	Allows you to see the sale potential, analyze and imitate the leader’s closing techniques, or create a special sales contest or goal for the next quarter.